The Inside Edge
Earlier in the year we published ‘How to choose an Estate Agent‘ advising home sellers what to look for in an Estate Agent, and it turned out to be a very popular article. A large part of this decision inevitably comes down to the personality and perceived ability of the Estate Agent – as we all know people generally buy from people they like – or so they say.
However, what about the new breed of Online Estate Agents? You don’t really get to meet them before you take your choice, and what exactly is an Online Estate Agent anyway? What makes them any different from any other Estate Agent?
We decided to do a bit of research, and so today published our Online Estate Agent Comparison from which we’ve taken the above league table of Online Estate Agents’ Websites based on a ‘WebsiteGrader’ score (this is explained in the full report).
This league table indicates the quality of the online estate agents’ websites based on a raft of factors explained in our report (Online Estate Agent Comparison 2010).
But what are the important factors for home sellers thinking about marketing their home online withan Online Estate Agent instead of a High Street Agent?
Our suggestions are:
- How established (proven) is the company behind the website?
- Are they a member of the industry Ombudsman scheme?
- Value for money – not just price, but what is included?
- How good is their website, how many clients do they have already?
- What level of service can you expect?
But the last question, and arguably most important, is the hardest to judge without meeting someone face to face and is one of the most difficult hurdles for online estate agents to overcome, in convincing customer that they are trustworthy, helpful and efficient – that there are real people – professionals behind the website.