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Internet Marketing for Estate Agents: Google Places

by James Cole

In my last article on internet marketing for estate agents I introduced PPC or Pay Per Click advertising using Google Adwords to put your business at the top of search results.

Today I’m going to be explaining how you can use Google Places to do the same thing – but for free!

The fundamental aim of SEO (Search Engine Optimisation) is building your website’s credibility in a way that Google sees fit to place it at the top of its search results for a given phrase.  For example if you are an Estate Agent in Knightsbridge and you think you’re customers are looking for estate agents on the web by typing in ‘estate agents in knightsbridge’ then you want to be top of the search results for that term – don’t you?

Luckily for small businesses Google has changed the way search results appear in recent years and we now see videos, news and other types of media streams within search results.  One introduction is Google Places – essentially the information about busiesses or places stored on Google Maps now finds its way into search results – and generally ABOVE natural search results for ‘localised’ searches (like ‘estate agents in Knightsbridge‘).

Google positions business listings for google places high in search results

Click the image above to view full size

So a Google Places entry can put you at or near the top of search results and help clients find your website in this way.  But Google Places results will display a number of estate agents in your area, and you want to be top!

Here we go again – more optimisation to get to the top of search results.  Read on to find out how (it’s easy).

Firstly - do you have a Google Local listing?  If not create one here.  If you do, have you claimed it?  This means you identify yourself as a representative of the business so you can edit the listing.

Second, add information to your Google Places business listing.  This will not only help Google decide to place your business higher in the search results but it will increase the number of visits from customers who instinctively click the business listings with more information.  The more photos and videos (yes videos) the better.

Third, reviews.  Yes its a dirty word in many quarters and many business owners shudder at the thought of disgruntled customers (yes at some point every business will have one) ranting about a poor experience online.  But you have lots of contented customers too – right?  Why not ask them politely if they’d submit a positive review of the experience and let other potential customers read about how great your service is?

I hope you enjoyed this basic introduction to Google Places, of course there is more to it than this but for now – go and claim your listing and add information!

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