The Inside Edge
Tis the season to be jolly, unless you are an estate agent or vendor maybe! Traditionally, the festive period always means a drop in house sales and viewings.
However, it doesn’t have to be a completely dry month. Many vendors are attempting to make the most of the yuletide period and making the sparkly season work in their favour. If you’re looking to sell your property, you can still attract viewings during the month of December. It’s all about playing on the season and with romantic notions of the perfect family home.
A house looks more inviting when it’s decorated. A warmly lit room with fairy lights and candles can really welcome a viewer and give them a sense of what it would be like to live in your home and how cosy it could be. Christmas trees surrounded with presents and a well decorated fireplace can also add to this effect. It’s all about gift-wrapping your home and presenting it in a really happy and welcoming way. All of these individual touches say that your home is very special and hopefully that feeling will rub off on viewers.
It’s important when using this approach that you get the look just right. Using cheap and tacky decorations could send your viewers running in the opposite direction and even laughing about that ‘awful house we saw the other day’ when chatting with friends. That’s exactly the opinion you’re not looking for.
Lucy Inskip from The House Doctor, a company that gives advice to vendors on how to dress and present their homes when selling, waned against overdoing the seasonal effect.
‘Avoid the cheap and cheerful approach,’ says Lucy. ‘Things like “Santa Stop Here” signs are great fun for the children, but they don’t exactly entice people to buy your home. ‘Only use white fairy lights and try to create a muted effect.”
This is sound advice as you don’t want to draw attention away from your home too much. Every room should be tastefully presented with a warm and welcoming hallway, living room and kitchen. It wouldn’t be going too far even to greet your viewers with a mince pie and glass of mulled wine. If you’re planning an open house this is a great idea and will really make people feel welcome as they wander around your home.
Whilst you might be sitting there thinking the idea is a bit far-fetched, these approaches do sell houses. You don’t need to erase December from your year just because it tends to be a little quiet. Get that For Sale sign up and make your home look warm and welcoming inside and out. You’ll be surprised how much attention you get!